PETALING JAYA: It's a South Korean number that is song, dance and social commentary all rolled into one that has become a worldwide phenomenon.
Such is the craze in this country that it even prompted Prime Minister Datuk Seri Najib Tun Razak to tweet on Tuesday: “Been hearing aboutGangnam Style all of last week, even in the news. What's your view that makes it so popular?”
Why indeed?
According to Nini Yusof, country manager of NBC Universal Malaysia which runs entertainment show E! News Asia, the hook is in the song which is not only catchy but also layered.
“You cannot help but listen to it many times. And, then there is the ridiculous but uniquely fun dance steps,” said Nini.
While E! News Asia has covered various viral dance hits, Gangnam Styleseems to be the biggest yet. Since its release at the end of July, it has chalked over 84 million hits and millions more parodies and copycats worldwide.
The song has been described as “unstoppable” and “one of the greatest videos ever to be uploaded to YouTube” by the Los Angeles Times. It also has earned admiration from major stars like Robbie Williams, Katy Perry and Britney Spears.
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